Projects

For this Client	Lorraine Communications did...	With the following results...
A community credit union	Intensive marketing plan and implementation of communications strategy; built solid foundation of collateral and advertising.	Increase in checking accounts Greater awareness and use of services by members Increase in awareness of credit union services among corporate partners and community
Family faced with condemnation of family home	Secured prominent coverage in Atlanta Journal Constitution	Department of Transportation declared property “historic” and changed road to save home within weeks of coverage. (The family previously had been working unsuccessfully on the effort for two years.)
A health care organization that provides care to the homeless and other underserved populations	Developed a marketing plan to build awareness among key stakeholders and targeted audiences and initiated implementation	With implementation of marketing plan and adding a community liaison, downtown clinic evolved from times of completely lacking clients to enough business to add another physician and discuss expansion or relocation to larger facility.
A health organization for disease prevention and management	Developed marketing plan to heighten awareness of the organization and placed stories about the organization.	Blueprint for successful communications Radio interview and print coverage of press releases
A Congregation of Sisters	Developed branding, positioning, and communications strategy for converting a convent into an assisted living facility.	Full page coverage 200 persons at open house Four residents registered and a growing waiting list before the open house occurred
Groundbreaking	Innovative invitation in the shape of shovel with earth from the site	Record number attendees in inclement weather Invitation talk of town and reported in many an “idea file”
Cat-only veterinarian	Mini Marketing plan to fund additional staffing; slogan creation	Revenue tripled investment in just three months
Civic Center	General public relations assistance and crisis management advice	Front page coverage Enhanced publicity Record setting fund raising event
Surgeon	Crisis management resulting from break up of practice	No adverse community reaction
Animal Behaviorist	Consultant for communications strategy of marketing new practice	Goals met within six months