The Homeless: To get
your message to the homeless population, you don’t just take
out an ad in the local metropolitan paper or on the national network.
We developed a method for reinforcing the services at each point
of contact. And, while we were at it, found a solution for staff
and referrers to be educated about the organization’s services.
The result? A downtown clinic which had been plagued with “down
time” is looking to expand and/or add another physician.
Simply put, their marketing was not working. Our focus groups discovered
members simply did not know of services. Secondly, their organization’s
goal was to increase savings. Marketing efforts combined by effective
buy in and education of staff, reaching savers by demographics,
and defining what makes this organization different. One year later,
savings increased, and dropped memberships decreased by a third.
Saving a Family Home:
For two years a family had been all the way to the governor in order
to save their family home from demolition by the DOT. Positioning
their plight and the resulting coverage was quickly followed by
the family gaining an historic designation for their farmhouse and
a re-routing of the road. The home will continue to be a place of
refuge for generations to come.